Do Ear Canal Changes Occur with Aging?

Regarding changes specific to the ear canal, as people age, studies indicate that tympanometric and acoustic characteristics of the ear canal do not change significantly. The ear canal volume does not change with age, although the volume is larger in older males than females. Cerumen impaction is more frequent in older adults compared to younger adults, with studies suggesting 25% to 65% of patients admitted to skilled nursing facilities/nursing homes over the age of 65 have impactions that may be affecting hearing and cognition.

The increased frequency of cerumen impactions may be related to ear canal hair, osteophytic or osteoma bone growth, or other factors. Therefore, in general, although the auditory and vestibular systems change over time with aging, changes within the ear canal itself are limited and reasonably minimal.

Hidden Hearing offers free hearing screenings to all. Contact Hidden Hearing for more information.

Get mobile to move with the times

Dolores Madden Marketing Manager with Hidden Hearing

Firms are getting smartphone-friendly to reach more customers, writes Sandra O’Connell in the Sunday Times.

You know a trend has moved mainstream when it goes beyond the domain of the young. Up until recently, mobile marketing — promoting your business in a smartphone-friendly way — was considered the preserve of hip and cool youth-oriented brands.
Yet it has proven a huge hit for Dolores Madden’s business too. The average age of her customers? 78.
Madden is marketing manager of Hidden Hearing, a hearing aid supplier with 66 clinics around the country and a staff of 142. Despite the downturn, turnover has been growing by 20% per annum.
Mobile marketing has a key role in this success. Madden includes short code telephone numbers in traditional advertising.
If you use your mobile to text the word “hearing” to 51500, for example, the company follows up with a call. You get a free information pack about hearing loss. Hidden Hearing gets a hot lead.
“It’s a way of catching covert inquiries,” said Madden. “People can find the idea of walking into a clinic intimidating. Texting is easy.”
Hidden Hearing is taking mobile marketing further, developing a smartphone app that will allow people to get a rudimentary assessment of their hearing.
The app “will provide us with a platform for engagement”, she said.
There is an average of 10 to 15 years when people are in denial about hearing loss. “This lets the customer come to us with inquiries,” she added. “It’s a soft sell.”
The company has launched a version of its website especially for people accessing it on their mobile phones. “People have moved from laptops to mobiles, and businesses now have to move everything with them,” said Madden.
Google agrees. Its GoMo initiative, howtogomo.com, helps businesses “mobilise” websites. Existing websites, designed for desktop computers, are often unsuited to mobile devices.
Mobile internet searches have grown by 400% since 2010, tallying with the growth in popularity of smartphones such as iPhones and Blackberries. Google predicts that by next year more people will use mobile phones than PCs to get online. It says that 95% of smartphone users have searched for local information on their device, with 61% of users calling a business after searching and 50% of mobile searches leading to a purchase.
“Every businessperson out there has a smartphone in his or her hand all the time, and numbers are increasing,” said Anthony Quigley, chief executive of the Digital Marketing Institute.
“If businesspeople have smartphones, then you, as a businessperson, need to ask what you should be doing to reach them.”
Do you need to be building an app? Should you be engaging in SMS marketing? Does your email marketing even work on smartphones?
Emails designed for PCs, with graphics or jpeg signatures, are unreadable by some mobile devices.
Businesses that depend on a very defined catchment area can steal a march on the competition simply by being mobile-savvy.
“You can get a click-to-call service on Google Adwords which means customers will be able to call you straight away,” he said. “If I’ve locked my keys in my car and need a locksmith quickly, the one I find nearby on my mobile phone who has click to call, is at a huge advantage over one who hasn’t.”

HSE announce massive cuts

Medical card patients will no longer get anti-obesity drugs free of charge, home help hours will be cut and there will be a big reduction in agency staff and overtime spending under a package of HSE measures aimed at saving €130 million this year.

The HSE has admitted that the savings will have some impact on service delivery to patients. Health unions have already warned that the agency and overtime spend cuts will directly hit patient care, as it will reduce the number of staff available for frontline services.

The health executive has announced a range of measures aimed at cutting back €130 million of its current €259 million deficit. The balance of the deficit, it says will be made up by measures such as the speeding up of payments from health insurers for private beds in public hospitals and the transfer of some surplus money from areas such as the National Treatment Purchase Fund.

As part of the cuts package, the HSE will no longer cover the anti-obesity drug Orlistat under the medical card scheme, so patients who formerly got this on prescription for free will have to pay for it in future. This is the only prescription anti-obesity drug currently available.

The other drugs cut from the medical card scheme are glucosamine, a dietary supplement believed to protect against arthritis, and Omega-3-triglycerides which are used to protect against heart disease. The HSE will save €6 million from this measure, which will affect 50,000 patients currently receiving these products free of charge.

The HSE says in deciding on savings measures in this area it had felt that these products were less cost effective than others and there was less robust evidence on their efficacy. It had removed them to ensure that funds continued to be available for treatments with clear patient benefits.

Officials at a press briefing said targets for cuts in agency and overtime set out in the HSE service plan at the start of the year had not yet been met. There will be a 50% cut in agency spend and a 10% cut in overtime.

Home help hours are to be cut back by a further 600,000 hours, following a cut of 500,000 made earlier this year, while home care packages will be reduced by 200 per month.

The HSE admitted that this may increase the number of ‘delayed discharge’ elderly patients in acute hospital beds.

Other savings measures include better cash and stock management and savings in medical equipment. The HSE is looking at reducing its €100 million a year energy bill, including cutting back on unnecessary lighting and heat.

The HSE admitted that while cutback measures have been in place since the beginning of this year, there had been an increasing demand for hospital and other services over the past eight months which had increased its deficit, which was heading for €500 million at the end of the year.

Because of this, it had been necessary to implement additional savings measures, which would continue into 2013, the HSE said.

HSE officials admitted today that some of the savings the HSE had hoped to achieve had progressed much more slowly than had been hoped for in its service plan at the start of the year.

The Irish Nurses and Midwives Organisation said the new range of cuts would jeopardise patient safety.

General Secretary Liam Doran told RTÉ News the savings could be achieved without affecting patients if the Government went ahead with its plan for greater generic drug prescribing and charging private patients for public beds.

The HSE has admitted, however, that as these initiatives required legislation and would take some time to implement, they cannot be used to cut its deficit this year. The two items were, however, included in January as projected sources of income in the 2012 HSE service plan, which was approved by Health Minister James Reilly.

Further bed cuts and theatre curtailments are expected to be announced by hospitals around the country in the coming weeks as they attempt to reduce their deficits and implement the agency and overtime cuts.

The HSE has said that while there would be no cuts in overtime rates of pay, as this would breach the current terms of Croke Park, it planned to cut the overall spend on overtime by having fewer staff doing overtime, and on agency staff numbers.

It said previously announced plans to get staff to work more flexibly, including working extra hours, had been shelved until next year.

The HSE said local health managers were developing implementation plans for the cutbacks. Already, bed closures and agency and overtime cuts have been announced in the north-east.

Meanwhile the HSE said today no policy decision had yet been taken on changing medical card eligibility. However, the matter was under review with the Department of Health.

It has been speculated that measures such as means testing for over 70s medical cards may be introduced in the Budget at the behest of the ‘Troika’.

If you have any questions about hearing loss or  benefits and the PRSI grant scheme contact Hidden Hearing.